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    December 21, 2021

    The historic holiday Baj Panettone

    The historic holiday Baj Panettone is made with a 100 year old mother yeast. Cesare Baj, the 7th generation owner of the Baj Panettone company, walked me through the company's history beginning back in 1768.

    The history of panettone and the Baj Panettone

    Panettone literally means big bread and it refers to the super soft and delicious holiday sweet raisin bread you find on every Italian table at Christmas.
    The beginnings of this bread-like cake date back to the Roman empire, and the current day version of panettone is from the Lombardy region of northern Italy. The standard cupola-shaped panettone size is 1 kg but you can find everything from mono-portion sizes on up to more than 10 kg. Supposedly the ideal panettone size for texture and flavor is a 2 kg panettone.

    An old Baj panettone package that's been kept and preserved
    Historical Baj panettone box

    Panettone are traditionally filled with raisins and candied citrus but these days you can find lots of variations. Often panettone are filled with chocolate and this year I found a delicious salted caramel panettone.

    Panettone salted caramel

    Part of the panettone tradition is the gorgeous packaging it comes in and it was this that inspired Cesare and his son Tomaso to bring Panettone Baj back to life in 2016 after 50 years of closure following rough economic times during the second world war.

    Baj holiday panettone

    Cesare Baj has a long professional history on the editorial side and was the CEO of a newspaper, and a science writer. He's also a passionate aviator and designs mathematical toys like Mathematicus.
    Each and every Baj Panettone package reflects the gorgeous packaging the Company used back in the late 1800s and early 1900s. Each package also comes with a booklet that tells the story of the company. So it's more than just a holiday cake, it's a slice of history.

    Historical Baj Panettone packaging and booklet

    Panettone Baj also makes pandoro, another Italian holiday Christmas cake.

    Baj Pandoro holiday cake

    Right now you won't find any panettone with this historic packaging because Baj is collaborating with Rotary international during the 2021 holiday season and the Baj packaging reflects this collaboration. For each panettone sold a donation goes to Rotary international's End Polio Now campaign.
    Baj Panettone produces about 20,000 panettone per year, a very tiny percentage of the hundreds of millions produced annually.

    Why is panettone only sold at Christmas?

    This has become the firmly entrenched Italian holiday tradition but it's not the case in other countries worldwide. In Peru, for example, panettone is enjoyed year-round.
    At Easter Italians enjoy an almost identical dessert cake, the Colomba di Pasqua, or Easter Dove. The Colomba shape is different and it's also topped with sugar and almonds.

    Making your own panettone

    Homebaked holiday panettone in final rise
    Panettone rising

    Panettone is not as simple to make as might meet the eye. It's usually a several days project that requires many different risings. I don't make panettone every year but I've worked out a simple to follow a recipe and it's lots of fun to make.

    Purchasing panettone

    You can purchase panettone online with all kinds of gorgeous packaging and different flavors like this apple and cinnamon panettone. Panettone make a great gift and they’re a delicious addition to your holiday table.

    Panettone French toast

    Panettone French Toast with butter and maple syrup

    I don't think there’s a more delicious way to use leftover panettone than panettone French toast. I make it every holiday season and here's my recipe.

    tre marie holiday panettone
    tre marie holiday panettone

    I make a small commission on purchases made through links on my website. Prices are identical for you, but purchasing through my links helps support my work to bring you great recipes, podcast episodes, culinary and travel information.

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    About

    Wendy at Roscioli
    I’m American and I’ve lived in Italy for nearly four decades with my Italian family. My passion and strength lies in sharing Italian stories, recipes and unique travel insights on my blog, my Flavor of Italy trips and tours, newsletter and podcast. Continue Reading...

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